The
marketing activities are considered as one of the most crucial elements that
determine the reach and potential of numerous businesses. The individuals who
specialise and handle these activities are often termed as marketing managers. The marketing manager is an illustrious job
in booming industrial sectors, provided they possess adequate skills and
abilities to cope with the intense completion and demanding work environments.
Moreover, the prospective marketing managers are expected to hold at least BA marketing level certifications to
imbibe necessary theoretical knowledge about the career they are striving
for.
Job description
- Responsible for identifying and prioritising suitable customer base for the product or service offerings.
- Conducting R&D to institutionalise a marketing plan for the company
- To assess the progress in marketing activities by focusing on multiple operating bases; which in turn necessitates continual travel to verify the operations in varying geographic locations.
Becoming a Marketing Manager
- Gain adequate academic credentials (BA Hons marketing or higher depending on the area of implementation)
- Get a job or internship an organisation
- Acquire obligatory knowledge and industry-specific skills
- Move on to better career options in prosperous organisations.

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